Manufacturer of hygiene, health and nutrition products, Reckitt, has partnered with Naivas Retail Ltd to increase nationwide access to essential hygiene and health products.
This makes Naivas Reckitt’s first Direct to Account (DTA) retail partner, streamlining demand forecasting and ensuring rapid responses to market needs.
“Kenya is a priority market for Reckitt, and our brands have earned deep consumer trust over the years. This partnership with Naivas ensures that more Kenyans can access high-quality hygiene and health solutions conveniently,” said Mustapha Bugaje, Country Manager, Reckitt Kenya.
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Beyond distribution, the collaboration will leverage data integration to generate valuable insights into category consumption trends, helping Reckitt and Naivas tailor their offerings to evolving consumer needs.
This partnership comes as Reckitt accelerates its expansion in Kenya and across East Africa, reinforcing its commitment to providing high-quality, affordable hygiene solutions for families.
Reckitt is the maker of household brands, including Dettol, a hygiene and disinfection solution; Harpic, a toilet and bathroom cleaning brand; Mortein Doom, a mosquito control solution; and JIK stain remover and disinfectant.
