PZ Cussons vying for Kenya’s billion shilling skincare market
PZ Cussons East Africa has launched a Sh100 million transformation program aimed at the growing luxury skincare industry. Speaking during the announcement of its latest Venus strategy for the skincare category, PZ Cussons’ Managing Director Sekar Ramamoorthy said the initiative was informed by consumers moving towards higher-valued items in the category that historically dominated the […]
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